Alexo simply means to “defend and to help”.  While big name athletic companies  shy away from promoting one’s  second amendment right and certainly have never built in the ability to do so, Alexo will never back down from supporting a woman’s right to choose how she defends herself while striving to bring the best in fashionable, functional active carry-wear to the market. Alexo is broadening the definition of the word “carry” to encompass whatever the women desires to carry in order to feel safe and be able to CARRY WITH CONFIDENCE.



While hosting NRATV’s NOIR and Pursuit Channel’s GUNTV, Amy Robbins, our CEO and Co-Founder, passion for firearms grew along with her desire to see women everywhere live a confident, self-reliant lifestyle. After obtaining a license to carry in order to be able to train for a marathon wherever she wanted without fearing for her safety & look great while doing it, Amy created Alexo Athletica because no product existed on the market that would meet her need to feel fashionable while carrying in active wear. So, she jumped on the opportunity to not only provide fashionable, functional carry-wear but create a movement of empowered, independent women that could  carry with confidence.



Our brand ambassador program includes women in all fields of interest from the fitness world to the fashion blogosphere, from the stay-at-home-moms to service members and second amendment advocates. Our unique ability to bring women together both in and out of the gun world means our company is opening doors to new opportunities. If you want to be a part of our program, send us an email to info@alexoathletica.com with a link to your social media pages, tell us what being an Alexo Woman means to you and why you would be a good fit for our team.