While hosting several different lifestyle TV shows, our CEO and Co-founder Amy Robbins’ passion for firearm safety and proficiency  grew along with her desire to see women everywhere live a confident, self-reliant lifestyle. As an avid runner with a few bad experiences on her runs, Amy wanted the ability to train for a marathon wherever she wanted to, even in the wee hours, without fearing for her safety, so she obtained her License to Carry.

After much research she realized many women shared these same experiences and she wanted to do something about it. However, she quickly realized that having a license to carry or carrying other tools such as mace or a taser does a woman little good if there are no comfortable, functional (much less great-looking) apparel options that would allow her to exercise while also exercising her right to carry and still look and feel great.

Soon after, in 2017, Amy created Alexo Athletica because no product existed on the market that met her need to feel fashionable while carrying in active wear. She saw white space in the market and jumped on the opportunity to not only provide fashionable, functional carrywear but create a movement of empowered, independent women that could  #carrywithconfidence.



Our brand ambassador program includes women in all fields of interest from the fitness world to the fashion blogosphere, from the stay at home moms to service members and second amendment advocates. Our unique ability to bring women together both in and out of the gun world means our company is opening doors to new opportunities. If you want to be a part of our program, send us an email to with a link to your social media pages, tell us what being an Alexo Woman means to you and why you would be a good fit for our team.



Alexo simply means to “defend and to help”.  While big name athletic companies  shy away from promoting one’s  right to defend themself and have never built in the ability to do so, Alexo will never back down from supporting a woman’s right to choose how she defends herself while striving to bring the best in fashionable, functional active carrywear to the market. Alexo is broadening the definition of the word “carry” to encompass whatever the woman desires to carry in order to feel safe and be able to CARRY WITH CONFIDENCE.